Playing off of the 1920’s prohibition era New York, our cannabis cocktail lounge leans into an art deco aesthetic, and the menu includes premium cannabis-infused cocktails and dishes.
We targeted local New Yorkers with OOH subway ads. The idea was to reach a more sophisticated audience by rewriting history where a prominent figure comes up with their notable idea while smoking weed.
Roles:
Art Direction
Design
3D Packaging
Copywriting
UX Design