intü
How do we convince a generation of surveillance-skeptical users that their data can be used to improve their online dating experience?
intü, the data driven dating app, interprets all the data that your phone collects on you to create the most accurate dating profile you’ve ever had. Unlike other dating apps where you might be tempted to tell a few white lies, intü automatically populates your profile and finds compatible matches based on your real-life habits.
We’ll speak to online daters with out-of-home and social campaigns that celebrate exactly who they are, quirks and all. It’s real data, so you can be really you.
We’ll show up at bars, music festivals, and college campuses to give out branded merch, create photo opps, and utilize micro influencers to help get the name intü, out there.
The full UX:
Roles:
Art Direction
Design
Copywriting
UX Design
Illustration