![burger king key image.png](https://images.squarespace-cdn.com/content/v1/6446f224f719de478c384861/1696460715079-16M3BO5TCZKGP2EADJ4X/burger+king+key+image.png)
Burger King
So we’re pitching Burger King’s AOR. My task? Make every single piece stand out.
![burger king key image.png](https://images.squarespace-cdn.com/content/v1/6446f224f719de478c384861/1696460636656-HJQ3M6EGKG8ER6DEGZMA/burger+king+key+image.png)
First, I came up with “Flamehouse Studio” – The branding and name for Dentsu’s internal Burger King team – based on the brief that they wanted to lean into their flame grilled messaging.
![](https://images.squarespace-cdn.com/content/v1/6446f224f719de478c384861/1682371187783-SXA4PDZTHDORDQX2JJR3/IMG_0032.jpg)
![](https://images.squarespace-cdn.com/content/v1/6446f224f719de478c384861/1682371187798-5423E8B2WVVIOYA1EVR5/IMG_0029.jpg)
![](https://images.squarespace-cdn.com/content/v1/6446f224f719de478c384861/1682371187809-8NKWXZZPB3DYELUR3Y1M/IMG_0049.jpg)
![](https://images.squarespace-cdn.com/content/v1/6446f224f719de478c384861/1682371187817-ZL6199ZQJ72KPK1I1PJO/IMG_0056.jpg)
Then I brought the design system to life in the physical space where we hosted the client.
![](https://images.squarespace-cdn.com/content/v1/6446f224f719de478c384861/1682371187870-9WUW83C1MHHRFL14LF9R/IMG_0466.jpg)
![](https://images.squarespace-cdn.com/content/v1/6446f224f719de478c384861/1682371187849-V4ZTYGAYEGZXV8N5PGDQ/IMG_0465.jpg)
![](https://images.squarespace-cdn.com/content/v1/6446f224f719de478c384861/1682371187831-TO0SH7Y8QRQGAB3VOPXN/IMG_0460.jpg)
![](https://images.squarespace-cdn.com/content/v1/6446f224f719de478c384861/1682371187825-MU9TOIYUEECZEPGS80QU/IMG_0450.jpg)
![](https://images.squarespace-cdn.com/content/v1/6446f224f719de478c384861/1682371187878-X2DPJ77NGEDM5K8L3YR9/IMG_0497.jpg)
![](https://images.squarespace-cdn.com/content/v1/6446f224f719de478c384861/1682371187864-KV7GIXD0LMJSN4G7PDKO/IMG_0469.jpg)
I comped creative into considered environments
![](https://images.squarespace-cdn.com/content/v1/6446f224f719de478c384861/1682371187755-318KIMBQ3SAZ5C0EHBUT/bk_creative_lovelanguage_situ.png)
![](https://images.squarespace-cdn.com/content/v1/6446f224f719de478c384861/1682371187765-QX0D7E7P7NEL6D15TX6X/bk_creative_makeeverydipcount_situ.png)
And, of course made sure that the deck and accompanying website & instagram were just as thought-out.
![](https://images.squarespace-cdn.com/content/v1/6446f224f719de478c384861/1682371187729-1TWM1JMJMVO54QC1BPGT/burger-king_pres.gif)
![](https://images.squarespace-cdn.com/content/v1/6446f224f719de478c384861/1682371187737-M2Q803J1F8JG95VBUE2O/burger+king_instagram.png)
![](https://images.squarespace-cdn.com/content/v1/6446f224f719de478c384861/1682371187748-NTPY5L5E4CO8EYYP20OL/burger-king_wix.gif)
Roles:
Design Direction
Illustration
Art Direction
Presentation Design
Social & Web Design
Spacial/Interior Design