
UPMC
For University of Pittsburg Medical Center pitch, my challenge was to create a design system that elevated the creative concepts and maintained the cutting-edge voice of the healthcare center.

So I hit em with the 1-2 punch. First – kick it off with a gorgeous book that shows off McCann’s capabilities and how the two brands we’re similar. Then, blow out every aspect of the creative concept I could get my hands on to drive home our message.






And, of course, finish strong with a clean pitch deck and accompanying website.


Roles:
Art Direction
Design Direction
Presentation Design
Web Design