![thumbnail.png](https://images.squarespace-cdn.com/content/v1/6446f224f719de478c384861/1682371196759-8OH65FFFCVKQ2GNBLOJN/thumbnail.png)
UPMC
For University of Pittsburg Medical Center pitch, my challenge was to create a design system that elevated the creative concepts and maintained the cutting-edge voice of the healthcare center.
![fancy-little-book-mockup.gif](https://images.squarespace-cdn.com/content/v1/6446f224f719de478c384861/1682371196838-WPF2UGKKJYB9I3FC15DY/fancy-little-book-mockup.gif)
So I hit em with the 1-2 punch. First – kick it off with a gorgeous book that shows off McCann’s capabilities and how the two brands we’re similar. Then, blow out every aspect of the creative concept I could get my hands on to drive home our message.
![](https://images.squarespace-cdn.com/content/v1/6446f224f719de478c384861/1682371196812-S7BT8AHB4WMG1ED5A8M8/No+Compromise+Book-mockup.png)
![](https://images.squarespace-cdn.com/content/v1/6446f224f719de478c384861/1682371196821-XZ5VV0B5H8K7OYW8KLV0/spread-mockup.gif)
![](https://images.squarespace-cdn.com/content/v1/6446f224f719de478c384861/1682371196791-PCP0K8J2DHKWNYGWCI6C/CWC-Mag-cover-mockup.png)
![](https://images.squarespace-cdn.com/content/v1/6446f224f719de478c384861/2dfb0ecf-e3a8-480d-b8da-85baaf656bde/Posters-Mockup.jpg)
![](https://images.squarespace-cdn.com/content/v1/6446f224f719de478c384861/1682371196784-LP7UOJILDANITI4BKJXG/Activation_ESPN_magazine4-option1.png)
![](https://images.squarespace-cdn.com/content/v1/6446f224f719de478c384861/1682371196799-5LMUH3RW256ADYFWLSLQ/CWC_hospitalmockup.png)
And, of course, finish strong with a clean pitch deck and accompanying website.
![](https://images.squarespace-cdn.com/content/v1/6446f224f719de478c384861/59f61490-51d8-4ffd-940f-1e129ed4503d/UPMC-Deck-Gif-edit.gif)
![](https://images.squarespace-cdn.com/content/v1/6446f224f719de478c384861/1682371196774-Z0UNS5M0N13WRCON46LZ/UPMC+5C+thumbnail.png)
Roles:
Art Direction
Design Direction
Presentation Design
Web Design