
izi
How do we create space in the saturated market of juices and smoothies to catch the attention of a busy female audience?


We started with colorful packaging featuring provocative words often used to describe women. Our campaign message illustrates the impossible standards women are held to by substituting an explicit word with a positive affirmation. izi Energy Smoothies are there to remind you that you’re a boss ass bitch, and you are killing it!



Roles:
Art Direction
Design
3D Packaging
Illustration
Copywriting
UX Design