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izi
How do we create space in the saturated market of juices and smoothies to catch the attention of a busy female audience?
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We started with colorful packaging featuring provocative words often used to describe women. Our campaign message illustrates the impossible standards women are held to by substituting an explicit word with a positive affirmation. izi Energy Smoothies are there to remind you that you’re a boss ass bitch, and you are killing it!
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Roles:
Art Direction
Design
3D Packaging
Illustration
Copywriting
UX Design