“Safety On” is a two-tiered campaign approach to help establish Nerf’s POV on gun control. The awareness portion of the campaign began with a guerrilla ad in Time Square, followed by a series of print ads, each juxtaposing a weapon against a toy.
Next, Nerf rolls out a gun safety workshop for communities to help facilitate conversations between parents and children about the important distinction about what is a toy and what is not.
Roles:
Art Direction
Copywriting
Design
UX Design