We partnered with Queer Eye to make a kit that not only simplifies our man’s grooming into 5 simple products, but that also talks to him in a way that’s humorous and blunt. Our print campaign went on to use a similar writing style to the packaging – poking fun at the fact that our middle-aged man isn’t as young (and young looking) as he once was.
Roles:
Art Direction
Design
3D Packaging
Copywriting
UX Design